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We believe food should serve people and the planet with care. Compassion guides how we source, how we give and how we support those around us.

Purpose
We give with intention and support causes that reflect our values. Purpose ensures our efforts stay focused, meaningful and aligned with who we are.

Responsibility
We take ownership of the impact we make on animals, people and the environment. Responsibility shapes how we source, use resources and reduce waste.

Community
We believe change is created together. Community guides the partnerships we form and strengthens the support we offer to those around us.
Some of our incredible supporters











































Meet Valentina
Valentina (“Tina”) is a retired polo pony. She has a wonderful chestnut coat with a distinctive splash of white between her eyes. She has an extremely kind and calming nature and is the lead mare of the pack. Today she mainly supports the children and youth programmes at EQUAL, helping them develop emotional resilience by building socio-emotional skills.
What we are doing:
Sponsoring Tina’s daily needs including her feed and nutrition, stable maintenance and the care needed for her general well being
Supporting equine-assisted programmes that benefits seniors, children and youth
Supporting equine-assisted programmes that benefits seniors, children and youth
About EQUAL:
488
Equine sessions conducted in the past 12 months for those in need
2,397
Seniors, children & youths served
>190%
Increase in beneficiaries served by EQUAL in the past year
How can I support the cause?
Donations will help maintain a supportive living environment for the horses and provide subsidies for programs that assist the elderly, children, and people with special needs in developing emotional resilience through EQUAL’s animal-assisted services.
Supporting the stray population
Estimates suggest that Singapore has a stray dog population of over 7,000, many of which rely on the goodwill of stray feeders for their daily meals. For these feeders, caring for the dogs is a tireless commitment carried out rain or shine, often funded entirely out of their own pockets.
What we are doing:
Easing the financial burden on stray feeders by providing donations of meat to support their ongoing feeding efforts
Coordinating the collection of unwanted pet food from owners who wish to donate them for a good cause
Reducing food waste by consolidating and redistributing donated goods and production off-cuts to those in need
>1,500kg
of meat donated to support stray feeders
>100
dogs fed through our donations
1%
of product revenue from selected ranges donated to welfare causes
How can I support the cause?
Selecting products from our humane range helps back farmers who prioritise animal welfare and transparent, respectful farming practices. By choosing high welfare options, you play an active role in strengthening ethical farming and supporting the people dedicated to doing things the right way.
How?
Opt to donate excess pet food instead of throwing it away
Support our partner organizations by donating or spreading awareness
Share our mission with your community




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